On the crest of its success in the compact saloon segment, with more than 7,000,000 vehicles sold over the generations, having won a long list of awards including the award for Car Of The Year in 2014, the PEUGEOT brand is proud to present the brand new PEUGEOT 308.
The intensely seductive design of the new PEUGEOT 308, naturally top-of-the-range, bears the brand's new coat of arms. The overall optimisation of the architecture enhances the interior space, asserts its dynamism and identity.
In terms of technology, the new PEUGEOT 308 offers latest-generation driving aids, the new PEUGEOT i-Cockpit® and includes i-Connect® Advanced, an infotainment system that is intuitive, connected and resolutely modern.
Efficient and high performance to the tiniest aerodynamic details, the new PEUGEOT 308, true to the power of choice, offers rechargeable hybrid and internal combustion engines, petrol or diesel.
The new PEUGEOT 308 is bolstering itself in its segment and changing its body shape, the 55mm extended wheelbase stretches the silhouette and offers more space for rear passengers while the 20mm height reduction combined with a soft-nose visually lengthens the bonnet.
In order to meet its aerodynamic efficiency objective, the new PEUGEOT 308 has not sought to enhance its posture and style on the outside, but on the inside. Thanks to a vast work of architectural optimisation and body pressing performance.
The livery of the new PEUGEOT 308 is aligned as closely as possible to its structure. This is particularly visible in the very pronounced wing outlines, without any increase in track.
On the sides, the simple and smooth flank showcases its powerful character with the two sharp squares overhanging the front and rear wheels. The design of the side medallion draws on the history of the brand's identity (PEUGEOT 205, 208, 308...) but bears the vibrancy of the body work carried out on the silhouette.
The rear, with strategic aerodynamic performance, has been designed based on the optimum passage points for a saloon silhouette as defined in the wind tunnel. Therefore, the characteristic style line which crosses the stern is based on this optimum aerodynamic performance, as is the vanishing line at the top of the roof, which needed a long spoiler that is distinctive of the style of the new PEUGEOT 308.
The new PEUGEOT 308 is firmly rooted in the PEUGEOT DNA, sensual and sharp, it is part of a more upscale and dynamic world of reference.
The new PEUGEOT 308 bears the new PEUGEOT brand coat of arms in a grille entirely dedicated to it. Its location is highlighted by the grille pattern that gradually converges towards it.
A design and technological evolution, the radar for driving aids disappears behind the coat of arms (radome technology using indium compatible with radar waves), making it the centre piece on the grille. The number plate has moved to the lower part of the front end.
The front headlamps use LED technology from the first level of finish. Chiselled and slim, they contribute to the dynamics and identity of this new PEUGEOT 308. They are extended by hook-shaped daytime running lights on the front bumper. This light signature is perfectly in keeping with the current PEUGEOT style, recognisable at first glance both by day and by night. On the GT/GT Pack levels, the Full LED headlamps are even thinner and have PEUGEOT Matrix LED Technology, for greater efficiency and safety in everyday use.
At the rear, the headlamps use Full LED technology displaying the 3 claws for a modern, brand-specific light signature.
The new PEUGEOT 308 will come in 7 shades:
The PEUGEOT i-cockpit® is part of the brand's DNA. With each generation, it is enhanced and modernised. With this new PEUGEOT 308, it marks an clear change in terms of ergonomics, quality, design and technology with its brand new infotainment system, the PEUGEOT i- Connect®.
The new compact steering wheel includes sensors which can detect the driver's grip on the steering wheel when using the new driving aids. Ergonomic, heated (optional), it includes all the controls:
The cluster, located at eye level, has a 10 inch digital panel from the active pack level. In GT, the cluster is in 3 dimensions. Fully configurable and customisable, this digital cluster has several display modes (TomTom connected Navigation, Radio/Media, Driving Aids, Energy Flow, etc.) that can be modified directly from the stalk.
The build of the new PEUGEOT 308’s dashboard is based on a "high-vent" architecture that places the air vents just in front of the occupants' heads, in the optimum position for efficiency and driver and passenger comfort. This layout ensures that the standard 10-inch central touch screen, located slightly lower than the digital cluster, is closer to the driver's hand and blends naturally into the overall volume of the dashboard.
Starting at the Allure level, the new PEUGEOT 308 includes fully configurable virtual i-toggles which replace the physical air conditioning front panel. Positioned opposite the central screen, like an open book, they provide a unique look and level of technology in the segment.
Each i-toggle is a touch-sensitive shortcut key to the air conditioning settings, a telephone contact, a radio station, an application launch...set up according to the user's choice.
The PEUGEOT i-Cockpit® in the new PEUGEOT 308 still has the principle of the central "driver oriented" screen which optimises driving ergonomics, just enough so that the passenger does not feel left out. The same applies to the centre console, which is deliberately open towards the passenger. This was one of the objectives of the Interior Style, to create a balance in the space between the two front row occupants.
The design of the centre console reflects the space-saving design of the new air conditioning unit. Its design places all the car's dynamic controls together on an arch on the driver's side:
The arch of the centre console extends to a dedicated slot for wireless phone charging. The rest of the console is therefore entirely dedicated to storage and convenience:
Here, too, the new PEUGEOT 308 is one of the new references in the segment. The interior design highlights the diversity and richness of its materials. The LED ambient lighting (8 colours to choose from) hidden behind the central screen lights up the main decor to the door panels which, depending on the level of finish, can be foamed, fabric, Alcantara® or made of real deep drawn aluminium parts.
TECHNO SPIRIT, PEUGEOT i-Connect and I-Connect Advanced
The new infotainment system gives everyone the very best of the smartphone world and the best of the automotive world, depending on their wants and needs. Ergonomic and consistent with everyday use, each driver (up to 8 profiles) can define and save his or her display, atmosphere and setting preferences.
The mirroring function is now wireless and it is possible to connect two phones in Bluetooth at the same time.
The central 10-inch high-definition screen is fully and easily customisable, multi- windowable with "widgets" or shortcuts, very easy to use and responsive like a tablet.
It is easy to scan the different menus from left to right, from top to bottom for notifications or with a 3-finger press to make the application list appear.
You can easily go back to the main page by pressing the touch button "Home", just like a smartphone.
At the top of the screen, a permanent banner displays outdoor temperature information, air conditioning, position in widget pages, connectivity data, notifications and time.
The PEUGEOT i-Connect Advanced provides a complete technological experience, with its high-performance and efficient TomTom connected navigation. For optimal readability, the map is displayed across the entire 10 inch screen and updated "over the air".
The "OK PEUGEOT" command, a natural language voice recognition command, can be used in everyday life to improve safety and ease of use, and provides access to all requests relating to infotainment functions.
In order to provide guidance on correct use and to answer queries, the system includes on- board documentation and tutorials.
On board the new 308, latest-generation driving aids complete the range of on-board technologies, at the highest level of the brand's know-how:
A further step towards semi-autonomous driving with the Drive Assist 2.0 pack (available at the end of the year), which includes adaptive cruise control with Stop and Go function (EAT8 automatic gearbox) and the Lane Keeping Aid, it also has 3 new functions available on lanes with separate carriageways:
The new PEUGEOT 308 comes with new equipment, worthy of the higher segments, as standard or as an option: